Section 10 · Running the System

10Email Administration

Beyond each rep's own signature and sending window, an owner controls the organization-wide email settings — tracking, sending policy, compliance, and deliverability. These protect your domain's reputation and keep your outreach lawful. They live at the bottom of Settings → Email and are visible only to an Owner.

Organization tracking

Turn open and click tracking on or off for the whole team. Opens use an invisible pixel; clicks rewrite links. The first time you enable it, you accept a short notice acknowledging that tracking can affect deliverability and must be used lawfully. Off by default — turn it on only if your team wants the visibility and accepts the trade-off.

Figure 10.1The admin panels on Settings → Email. Visible only to an Owner.

Sending policy

• Organization sending window — the hours during which scheduled and sequence sends go out. Reps can set their own window within this.
• Throttle — a cap on messages per mailbox per hour, so automated sending stays human-paced.
• Automation send-from — whether sequences and scheduled sends go from each rep's cold-outbound mailbox (protecting your primary domain) or their primary mailbox.

Compliance footer

Enable a CAN-SPAM footer — a physical mailing address plus a one-click unsubscribe link — appended automatically to outreach and automated sends (never to plain replies or forwards). You must supply a physical address to turn it on; US law requires it. This is the guardrail that keeps cold outreach lawful.

Deliverability & warmup

• Per-domain cap — limits how many messages go to one recipient domain per mailbox per hour.
• Mailbox warmup — ramps up a new sending mailbox's daily volume gradually, so a fresh cold-outbound domain builds reputation instead of getting flagged. A status table shows each mailbox's recent volume against its ramp.

Suppression & bounces

The suppression list is the set of addresses no one in the organization will email. Unsubscribes and hard bounces land here automatically; you can also add a verbal opt-out. Removing an address is recorded. A recent bounces panel shows delivery problems detected during mail sync — hard bounces are suppressed automatically; soft bounces are informational.